Use the main entrance on Great Marlborough Street and enter via Liberty’s scarf hall, taking in the impressive central atrium of this unique 1920s Tudor-revival building. There are no escalators and few lifts. The beauty of the store is the feeling of discovery walking up the creaky staircases to see what’s in the little nooks and crannies. Go straight to the second floor to scope out the buy-in designer fashion and make note of the glittery striped pieces by young Italian designer Marco de Vincenzo and new Ukrainian designer Paskal. Try using one of Liberty’s exclusive shopping rooms, where Monique and her photographic memory of the store’s inventory can assist you. Then head to Designer Vintage, an eclectic and surprising area, with anything from 1940s Schiaparelli to early-millennium Marc Jacobs. Look for Ed Marler, a young designer who works there a few days a week and he’ll point out things like a turquoise 1990s Chanel jacket that’s reminiscent of an 18th-century frock coat. Stop by the haberdashery department and browse the Liberty fabrics with names like “Lord Paisley.” On your way out stop by the Shu Uemura counter on the ground floor and say hello to Nozumi, who happens to know all the tricks on how to apply the perfect liquid-liner eye flick.
A: Regent Street | Hours: Mon-Sat. 10am-8pm | T: +44 20 7734 1234 | E: email@example.com
Stroll down Oxford Street and be awed by the amazing window displays, as there’s always something new to see. Selfridge’s unique, in that they are always experimenting with current and the up-and-coming. The first floor, where they have the best of the men’s collections, is a good mix of brands: Saint Laurent, Prada, J.W. Anderson, Kolor, Belstaff and Barbour. The floor itself is quite beautiful with marvelous marble floors and well-placed lighting. The men’s private-shopping lounge is a hidden gem, with a secret entrance where one can come and go discreetly. Inside, there’s a fantastic library, complete with drinks and a leisurely pace at which to try things on. It feels like a gentleman’s club.
A: 400 Oxford Street | Hours: Mon-Sat. 9:30am-9pm | T: +44 207 160 6222 | E: firstname.lastname@example.org
> Harvey Nichols
Harvey Nichols is like a very stylish signpost with Kings Road to the left and Mayfair to the right. Avoid the main entrance, where senses are assaulted by perfume sprayers. Use the side entrance on Sloane Street and zoom in the express lift straight up to the fifth floor. Five is a high-fashion candy store, try the flying saucers: two pastel circles of rice paper filled with sherbet. Mosey down to four and explore the men’s floor, but don’t get distracted by the boys, as they have been known to dawdle when picking out a tie and it’s doubtful you’ll want to spend the entire day there. Head down to One for the shoes. Here is where Louboutin has a fabulous little Fabergé egg of a shop-in-shop. Check out the Kirkwoods in the main atrium or indulge yourself with Miu Mius or Manolos. Next up, the highlight of Harvey Nichols, the shrine of Alaïa. It’s the largest selection in Europe: all the crisp white shirts, and the full spectrum of dresses, from black and blue to rust and white, with the largest rack being all black. They have Alaïa pieces exclusive to London. It’s where all the in-the-know London girls hang around. Oh, and if you need assistance, good luck, as the shopgirls are pretty and thin, but mostly ignore you.
A: 109 – 125 Knightsbridge | Hours: Mon-Sat. 10am-8pm | T: +44 207 235 5000 | E: email@example.com
There’s no place quite like Harrods. It’s like going into international departures at an airport; you’re sucked into the sheer theater of entering Harrods long before you’ve even stepped foot inside. Start at the end of the main-floor corridor, descending into the Gentlemen’s Lounge, where they have men’s colognes and a barbershop. Get a haircut and a manicure and then slowly move up the building. The ground floor has the major men’s fashion brands and the lower level also has menswear, this is level to shop. Jason Broderick, their menswear buyer, has created an incredible up-to-date collection here. Then check out the Food Hall as it’s one of the few places that take you back to Edwardian England in a real sense. They have the meat-and-game room, the seafood room, and the vegetable room. Here, people are buying their weekly roast or their nightly dinner while others are imbibing Champagne and enjoying oysters. Move to first floor and check out the high jewelry-and-watch department, because if a brand has something special to offer, they’ll have it at Harrods. Head back up to the third floor and head to the Spymaster shop, where they sell James Bond gadgets and all sorts of weird and wonderful gizmos that guys love to gawk over. Grab dinner on the fifth floor at Chai Wu, one of the best Chinese restaurants in London. It even has its own private elevator, so people can come and go once the store has closed.
A: 87-135 Brompton Road | Hours: Mon-Sat. 10am-8pm | T: +44 20 7730 1234 | E: firstname.lastname@example.org